The Launch Rocket next to your product is clickable and leads to a page where you can be included in the Launch List which highlights recent products added to the Product Library.
The cost to have your product appear on the Launch List is $20 or one qualifying sale. Once listed you can also bump your product back to the top of that list at a later time. The rocket is only available for 30 days after your launch date.
To read more about the Launch List, click here.