Once you have gotten your affiliate link, you will send that to your customers in whichever way you had planned to promote the product. This can include (but is not limited to) your email list, your own website, blogs, etc. If you are unsure of the best ways to promote, you may want to ask other affiliates how they promote their products. We can't give you specific advice on how to advertise, but we can point you in the right direction for people who can help. One of the best places to find out strategic information such as this is the Warrior Forum (www.warriorforum.com). You will find years worth of experience there, and most users are more than happy to give advice to people just starting out.