As of March 2022, JVZoo will allow "lifetime" to be used again in sales copy as long as it in compliance with FTC standards. Sellers choosing to include “lifetime” promises on their sales copy, swipes or promotional emails must clarify this term to the consumer in accordance with guidelines provided by the FTC.
For example if your sales copy states: Lifetime access for only $49
Somewhere on your page, even in the FAQs at the bottom or in a footer, you are required to define the terms of lifetime such as: The word “lifetime” applies to the lifetime of the product. This average lifetime of a product of this nature and price to be supported is approximately 5 years.
For more information, please click here.
If you do not define your lifetime terms, your product will not be approved until this has been added.