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Understanding EPC

The EPC is based on four points:

  1. Price of Product
  2. Net Affiliate commission
  3. Net number of sales the affiliate makes
  4. Number of times the publishers link is clicked, this includes "all clicks".

To calculate the EPC divide the commission generated by the number of clicks. For example, if you receive a commission of $20 after sending 100 clicks to the sales page you would divide $20 by 100 = 0.20. The EPC is 20 cents per click.


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